Personification of my sites

Before I started thumb nailing the spreads for my sites gave them each personalities to help with generating designs and themes. Midland park became a suited business man with a love for nature, Civic Square became an environmentally conscious female student in her 20's who enjoys drinking coffee to go in the sun and The Waterfront became a young sporty, carefree adult with a sense of adventure. I think having these personifications there to refer back to and reflect into my designs will be very helpful with keeping on track and focused on the specific personalities of my sites.