The finish line

I took my printed brochure into class and received some good feedback with a few changes to make. I completed those changes and documented them in my workbook. I went and got it printed at Full Stop as they have a quicker turn around time and I wasn't entirely happy with the job The Big Picture did for my last print out and I am much happier with the job Full Stop has done. The colours are much more vibrant and the pages are lined up almost perfectly. I am very happy with the outcome of my brochure and really enjoyed the project.

Almost there

After many hours on Indesign I am nearly there. I am very happy with the overall result so far. I took it in to The Big Picture to be printed which went well except they struggled to line up all of the pages perfectly before they stapled the booklet together. It is very minor though so I am still happy with the outcome and am looking forward to getting my final critique in class on Monday.

Front and back cover

I tweaked my front cover design a little by adding colour blocks behind the drawing so as to match it a little more to my introduction page. I also created my back cover. To me the scrunched up bag concludes the brochure nicely.

front cover

Back cover

Testprints

I went to the printers today to get a test print done. The colours turned out well but there were a couple of streaks through my design that were not visible on screen so I will have to be careful to check the quality of the printing when I get my final brochure printed.

Cover design

I began the process of coming up with a cover design. To start off I looked back through my book at the cover thumbnails I had drawn up. I used my favourite one as a guide and re-created it using photographs and text. After further developments I decided I didn't like incorporating the paper bag in the sky so I decided to trace the photograph of the person and scan it in and overlay it onto the paper bag texture which I felt looks much better. I also changed the font to one that looks stamp-like as it reminds me of stamped paper bag lunch bags. It also has a bit of a grunge feel to it which represents the urban setting of Wellington city. The images below show the developments the cover has undergone.

Mockup #2

I created the introduction spread using the map that I had created on Illustrator. I am really happy with the way this spread has turned out so far. As far as my other spreads are going I have further developed my three location spreads using the suggestions I received in class yesterday and I have definitely noticed an improvement. When I brought my designs into class today I received some good feedback. This feedback included lightening the colour of the paper bag so that the design appears more cheerful and inviting. Also watch the fully justified text as there are a few words with big gaps between them and I was also told to not be afraid of using negative space in my design as well as to consider the visual hierarchy of my spreads.

Map

I used Illustrator to draw up my map. I decided that depicting and labeling the main streets on my map would be important to the user who is trying to find my locations in the busy Wellington city center. I used coloured shape overlays on my map to show where each site is. I felt using shape overlays rather than pinpointing my sites was the way to go because my sites (the waterfront in particular) cannot be pinpointed, they are general areas around the city.