In class text exercise

In class we were given several A3 sheets with the same information on them written in several different font sizes and some were written black on white and others were white on black. With this text we had to create different layouts on the grids provided. All layouts conveyed the same message but how effectively the message was conveyed was all in the way the text was placed and sized to create hierarchy and guide the eye. I found this exercise really helpful as it showed me how powerful text can be in conveying meaning. This will be really helpful in my project when it comes to working out effective layouts within my spreads.